Red, red yellow, blue, green, red, red, red, red, red, red, red...and on and on like that. Well, not anymore. I guess all those plastic guitars will become nothing but baby toys or Hallowe'en props in a year or so. I wonder what people will do with those Wayne Gretzky hockey stick controllers...
From the Canadian Press
NEW YORK, N.Y. - Activision, publisher of such video games as "Call of Duty: Black Ops," says it will disband the "Guitar Hero" music game franchise due to a long-standing weakness in the music game genre.
Activision Blizzard Inc. said Wednesday it lost $233 million, or 20 cents per share. This compares with a loss of $286 million, or 23 cents per share.
Net revenue fell to $1.43 billion from $1.56 billion.
Adjusted earnings of 53 cents per share beat analysts' expectations of 51 cents, according to FactSet.
Revenue adjusted to account for games with online components was $2.55 billion. Analysts had expected $2.25 billion.
Activision's outlook for the current quarter is below current expectations and shares are falling in after-hours trading. The outlook includes restructuring costs.