Anyone who watched wrestling in the 80's and early 90's would remember the Million Dollar Man and his infamous evil laugh and catch-phrase, "Everybody's got a price." Well, the people of Altoona, PA, certainly could be a shining example of that phrase after selling their town name. I didn't know you could do that...
By the Associated Press
Later this month, there will still be a city with roughly 31,000 residents in the Allegheny Mountains east of Pittsburgh. What there won't be is a city named Altoona.
That's because the city has sold its name to make some money — and to help independent filmmaker Morgan Spurlock make a point.
City Council on Wednesday approved a deal to change Altoona's name to "POM Wonderful Presents: The Greatest Movie Ever Sold" for 60 days. Spurlock will pay the city an unspecified amount that will benefit its police department.
The film skewers the proliferation of advertising in American life. POM Wonderful is a juice company that paid to be the movie's title sponsor.
The film will screen in Altoona on April 27, the day the name change takes effect.